Alpha Ontrac designed the brand and packaging for Wagyu Fat by Alternative Meats - which has just been awarded a 3 Gold Star Great Taste Award by the Guild of Fine Food.
Elaine Nester, Director of Alpha Ontrac, which was formerly Alpha Design and Marketing of Shrewsbury, said: “This premium brand required a packaging solution that would communicate its own unique values as well as its relationship to the parent brand, Alternative Meats.”
“Our client, Alternative Meats of Shropshire, collects the fat from the meat of Wagyu, or Kobe cattle that are reared in Wales in the traditional Japanese style. The fat is a luxurious alternative to goose fat. Our challenge in terms of design was to create packaging that could give as much of the story behind the innovative product as possible within the limited area available on a small jar. We selected colours to give the product shelf-presence and to convey its premium qualities. We are delighted that the fat has just won a Great Taste Award. Whilst there are many excellent food products on the market, great brands and packaging put some ahead of the rest – and this leads to increased sales.”
Alpha Design and Marketing (www.alphaontrac.co.uk) has been based in Shrewsbury for 22 years and recently merged with the Ontrac Agency to extend its reach. The company offers complete brand design and marketing services for food producers including presentations to buyers.
