Since his appointment in 2009, CEO Jonnie Galvin-Wright has steered Ontrac’s new business strategy.
The idea for the ‘Do More’ rebranding sprung from grass roots client feedback about the services they had received from Ontrac over the years. “Above all they praised our ability to deliver on time, within budget and with measurable results” said Jonnie. “What emerged was that Ontrac ’does more for us’ – from the smallest detail to the bigger picture. We took that feedback on board, added a wider mix of integrated disciplines - and now it is our brand.”
As part of the new strategy, Ontrac has also looked closely at servicing dedicated markets in key sectors, and the details of these new areas will be announced shortly.
“Broadbrush, the way forward for Ontrac has been to take a different, more integrated approach to doing more” adds Jonnie. “We are also looking at more creative and flexible ways of working, with more ‘outsourced relationships’ and joint, longer term responsibilities and rewards. I am confident that our new business strategy and rebrand have provided the solid foundation for Ontrac to move forward successfully in what continues to be an uncertain global market.”
