Tony Watts has joined Ontrac to head up a new specialist division called ‘Ontrac AdvantAGE’, designed to help new and potential clients develop communication strategies that both embrace and target older customers.
The rationale behind Ontrac AdvantAGE is the fact that the UK is facing unprecedented demographic changes: 21 million of the UK’s population is now 50 or over and they own 80% of the nation’s disposable assets – not a consumer sector to be ignored.
But most companies continue to target younger audiences, despite the fact that surveys show that the majority of older people feel that campaigns ‘aren’t aimed at them’ or, worse still, patronise them.
Ontrac AdvantAGE can bridge that gap by helping businesses and organisations develop communication strategies, marketing campaigns, products and key sales messages that will attract or target older consumers.
Tony Watts, who has spent most of the last 20 years writing and spearheading campaigns for the older market, brings his expert knowledge and contacts to Ontrac’s existing and potential clients to achieve maximum impact in this exciting new market sector.
The expertise available to clients through Ontrac AdvantAGE’s specialism will be an invaluable tool for any forward thinking business or organisation.
To find out more, contact Tony Watts at: tony.watts@ontracagency.com or visit www.ontracadvantage.com
