Our senior experiential director created and directed the Superdrug Backstage experience, the first ever festival-specific brand experience for the beauty retailer.
Kate designed an exclusive backstage experience with an area for diva makeovers prior to venturing out on the catwalk as a festival superstar.The area also included a retail zone and hand’s on hair and beauty specialist area.
The event which visited T in the Park and V festival was a huge success and helped Superdrug capitalize on some much needed data capture leading to a successful CRM programme.
