HGCA is a division of the Agriculture and Horticulture Development Board (AHDB), a statutory levy board, funded by farmers, growers and others in the supply chain.
Ontrac were asked to design their stand and produce a series of marketing literature including an email invite to visit their stand at the European Commodities Exchange, the premier exhibition for this industry where visitors go to discover the latest advances in agriculture.
As part of the campaign, Ontrac designed an online mailer to replicate an ear of grain which appeared in relief against a field of crops to look like a crop circle. This was reflected not just on the stand design but also the emailer and literature that were produced for the stand.
Email marketing, Events & exhibitions