Makefast is one of the UKs leading manufacturers of safety and marine products. Alongside the safety market, it also makes maritime products, from sailmakers’ hardware to ranges of sprayhood fittings and sunroofs for the luxury yacht market.
The challenge was to create a website presence which reflected the functional ‘nuts and bolts’ nature of the safety products, but also produce a website which reflected the luxury, glossy, aspirational nature of the yacht market.
Ontrac designed a ‘double door’ through which visitors to the website could select the products they required to choose and effectively created two websites which work together but are also very different to appeal to these contrasting customer bases.
Design & print, Digital, Email marketing, Online advertising, Social media, Video production, Web development, Website maintenance