Ontrac | Shropshire Adoption
portfolio_page-template-default,single,single-portfolio_page,postid-21706,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-4.6,wpb-js-composer js-comp-ver-5.5.5,vc_responsive

Shropshire Adoption

Shropshire Adoption

Working alongside Shropshire Council, Ontrac have been providing marketing consultancy and branding services for over a decade.

We were asked to produce material which had strong messaging and branding but was sensitive to the subject matter of adoption. Using vibrant colours and emotive straplines, Ontrac developed a brand initially in a cerise pink and which, like any brand, has evolved over the years.

When Ontrac took on the recruitment of potential adopters, we were asked to create a brand which alluded to fostering, but also had to stand alone and include not just Shropshire Council’s branding but that of Telford & Wrekin Council, with whom Shropshire deliver their adoption service. Working with both authorities, Ontrac devised a brand that both authorities could use and which was carried through on brochures, websites and display materials – all produced by Ontrac.


Branding, Design & print, Email marketing, Fostering & adoption recruitment, Web development

Contact Us

Say hello to Ontrac