Ontrac | Shropshire’s Great Outdoors
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Shropshire’s Great Outdoors

  • Shropshire's Great Outdoors
  • Shropshire's Great Outdoors

Shropshire’s Great Outdoors

Shropshire Council appointed Ontrac to design and build a new online tourism destination that brought together and replaced some of their older, existing websites. The goal was simple – to promote all the great things that Shropshire’s Great Outdoors has to offer in one place – walking, cycling, horse riding, parks and much more.

The answer was an extensive online hub for residents and visitors to the county to search and discover a range of things to see and do in Shropshire’s Great Outdoors. Comprising a huge database of walking routes, cycling routes, horse riding trails, parks, sites and top outdoor experiences – all easily discoverable via a simple interface that works great on mobiles, tablets and desktop computers.

To accomplish this project, Ontrac not only designed the look and feel of the site but also constructed the underlying database structure, assisted Shropshire Council in collating and assembling the mass of tourism information that makes the site function, as well as compiling and enhancing the stunning photography that makes the site such a pleasure to use.

Shropshire’s Great Outdoors integrates seamlessly with Shropshire Council’s GIS mapping systems to provide detailed maps of the great activities on offer, and because it’s built on Wordpress the site can be easily updated and maintained by council staff.


Digital, Web development, Website maintenance

Shropshire, Tourism

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