Arizona wanted to get the message out that its strong business climate and high-tech innovation have made it the ‘gateway' for many global companies into US markets.
The brief: Act as Arizona's ‘European Office', and create exhibition stands at the Farnborough and Paris Air Shows to showcase Arizona's high-tech credentials. We supported this with a strategic marketing plan that included PR, advertising and research, plus a mailing and web campaign, and meeting and event planning.
The result: Several matches were made in multi-million dollar heaven.
