Cheddar Water were re branding in a market sector that was already deluged with competitors. We were asked to come on stream.
The brief: Re brand and re design the labeling to achieve stand out from other brands. After conducting a competitor analysis and reviewing the target audience, it was clear that Cheddar Water needed a strong identity, so we chose a traditional approach with a modern twist, and developed clear strategies for each core market.
The result: A successful partnership with the client, consumers and retailers to understand customer profile and maximize shelf presence.
