As a nation of bird lovers, Brits just love luring birds into their gardens with titbits like seeds, nuts, pellets, feeders and worms. An online and mail order specialist, this company wanted to increase sales from their catalogue. It could have been a can of worms.
The brief: Make their 100 page catalogue easy to navigate, and pack it with attractive photographs of birds and informative copy about their complex feeding habits and nutritional needs. (And can you make mealworms look appetising, please)?
The result: More well-fed birds in UK gardens.
