The DTI hosted the 4th Asia-European Meeting (ASEM), a cutting edge conference between Europe and Asia. We pre-promoted and handled all live mainstream in a dedicated press area with ambassadors from Europe and Asia, and MDs of major international corporates.
The result? Extensive coverage and transmission of key messages both nationally and internationally to all major media including BBC World Service and World Service Technology ‘On Digital’ (150 million listeners worldwide), IDG News Service (outreach of 300 publications in 85 countries) and broadcasts on BBC News, Working Lunch, ITN and the Today Programme.
