This leading conservatory and garden furniture retailer was being squeezed between high street and mail order merchants. They needed help. Fast.
The brief: Analyse the competitive market, expand the brochure - and completely revamp their look. Our creatives figured that customers in this market buy on emotion, then justify with logic - so we created inspirational room sets and commissioned enticing lifestyle photography that showed the different ranges in inviting interiors and stunning settings.
The result: An irresistible strategy and a very comfortable sales uplift.
