Serco Justice were keen to move their brand on to better reflect their work in the UK Home Affairs sector. Prior to doing this Ontrac were commissioned to provide for a strategic review document. This allowed the business heads to make the right business decisions. This consultancy included secondary desk research and also in depth interviews and work was collated in a management report that included situational analysis, target audiences, gap analysis, strategic positioning, overall marketing objectives, marketing tactics, evaluation, timetable and required budget.
