This massive shopping centre needed re branding. They asked us to do it.
The brief: Create an inspiring identity and brand strategy. We combined colourful and stylish contemporary illustrations with glossy lifestyle photography and tantalising copy – and successfully conveyed the sheer pleasure of this unique 135 store shopping experience. We also created a bag of goodies that included everything from motivating advertising to direct marketing and enticing literature to cool signage.
The result: With our "Joy of Shopping" strapline we made The Mall funky, chic and sexy. People literally shopped till they dropped.
