‘Visit Wales', the Leisure and Tourism department of the Welsh Assembly Government, wanted to promote a huge range of activity holiday opportunities. And they wanted it in a quirky and very down to earth fashion in line with their "holidays unpackaged" campaign. Could we do it? Yes.
The brief: Basically, promote ‘Visit Wales'. We created the ‘Wales Active' brochure, with a lively magazine format, engaging copy and inspiring photography.
The result: It got the adrenalin going and people visited Wales. So did we!
